Special colors are the extravagant among the printing inks. Special colors are colors that can not – or not well enough – be mixed with the classic four-color system CMYK (cyan, magenta, yellow and black). Best example: gold and silver. No matter how you twist and turn CMYK, it will never come out of either metallic color. Here the special colors ran, that is, the special color gold or the special color silver.
Special colors are fixed-and-ready colors that do not need to be mixed anymore. To be applied to the flyer, the business card, the poster or stationery, another one is needed in addition to the four CMYK inking units. If, on the other hand, you want two spot colors on your printed product, such as gold and silver together, you need six inking units, and so on. The most popular spot colors are Pantone and HKS colors. Both color systems offer an infinite selection of different colors.
Special colors Finishes are used in particular for business or brand printed matter, keyword: corporate design. Finally, the fun stops at the logo. Here it must be ensured that the printing company hits the right pitch one hundred percent. After all, it would only be less advantageous if, for example, the famous red of a shower manufacturer had a slight orange sting or the blue of a cream producer suddenly became more turquoise. The hard-earned recognition value over the years would suddenly be dashed.